Geo-targeted mobile advertising and location-based marketing services

Reach the right people in the right place, at the right time.

Geo-targeted advertising uses real-world location signals to focus mobile advertising on audiences that matter to a specific store, town, trade area or campaign. Instead of relying only on broad demographic targeting, Dotsquare can build location-based campaigns around where customers are, where they travel and which physical locations are commercially relevant.

Location-Based Advertising Geo-Fencing Mobile Audiences Local Store Marketing Competitor Locations Store Visits Reporting

Location-based advertising built around real trading areas

A physical business does not trade in an abstract online audience. It trades in a location. Geo marketing lets us plan media around the places that influence customer behaviour: a restaurant catchment area, a shopping node, a commuter route, a nearby town, a new-store trade area or a competitor location. The objective is simple: increase relevant local visibility and give customers a clear reason and route to act.

Location-Based Advertising

Campaigns can be planned around defined geographic areas instead of broadcasting the same message everywhere. We identify the locations that matter to the campaign and use those areas to build a more relevant mobile media audience.

Geo-Fencing

Geo-fences can be created around stores, shopping areas, business districts, event venues, roads or other relevant locations. This gives local campaigns a geographic layer that can be far more precise than broad national or provincial targeting.

Mobile Audience Targeting

Location is combined with appropriate audience and campaign criteria to focus advertising on qualifying mobile devices. Campaign planning can consider the size of the available audience, desired reach, frequency, timing and media budget.

Local Store Marketing

Geo-targeted media is a natural extension of Local Store Marketing. Individual stores can build awareness within their own trade areas while retaining approved brand creative, offers and campaign messaging. Explore our Franchise & QSR Marketing approach.

Franchise & Restaurant / QSR Marketing

For restaurant and franchise networks, location-based campaigns can support individual stores, groups of restaurants, product promotions, lunch and dinner occasions, drive-through traffic and regional LSM activity without forcing every location into the same media footprint.

Store Opening Campaigns

New locations need concentrated local awareness quickly. Geo-targeted advertising can introduce a new store to nearby residents, workers and visitors, support opening offers and direct interested customers to the location from the moment the campaign goes live.

Competitor-Location Targeting

Where appropriate, campaigns can add a strategic layer around relevant competitor or category locations. The objective is not simply to chase clicks, but to reach consumers while they are demonstrating geographic relevance to the category or local trading environment.

Directions & Store-Visit Campaigns

Creative can use direct calls to action such as Find a Store, Get Directions, Visit Now or Drive Thru, taking customers from an advert to mapping or a campaign landing page. This keeps the media objective connected to the physical location rather than treating a website click as the final result.

Campaign Measurement

Reporting can include impressions, reach, frequency, engagement, location performance and other available campaign signals. Where the client can provide store trading data, digital activity can also be reviewed alongside sales or operational periods to create more useful campaign learning.

Creative, Landing Pages & Calls to Action

Dotsquare can connect the media buy to the creative execution: mobile ads, campaign artwork, landing pages, forms, QR journeys and mapping links. The message, location and customer action are therefore planned as one campaign rather than separate supplier tasks.

Why geo marketing is different

Traditional digital targeting often starts with who the audience is. Geo-targeted advertising adds another commercial question: where does the audience matter? For local stores, franchises, restaurants and physical retail environments, that geographic context can make the campaign considerably more relevant.

Location → Audience → Creative → Mobile Media → Customer Action → Measurement

Want to reach customers around the locations that matter?

Talk to Dotsquare about geo-fencing, local store campaigns, competitor-location targeting, store openings, restaurant marketing and location-based mobile advertising across South Africa.

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