Get in Touch PROMO SHOP
D O T Q U A R E

Loading

KFC Local Store Marketing & Promotional Activation

cmn-dost
store_activations_1
  • Category: Promotional Activation
  • Objectives: KFC Store Activation
  • Client: Mabilo Investments
  • Locations: Various, RSA
  • Date: 16/11/2023
View Video

Case Study

01 Challenge

Our KFC in-store promotional activations are designed to transform everyday restaurant visits into memorable brand experiences. By combining interactive displays, engaging promotional staff, digital content, competitions, and experiential marketing, we create high-impact campaigns that capture customer attention at the point of purchase. Every activation is strategically planned to increase product awareness, encourage participation, and drive immediate sales while reinforcing KFC's vibrant brand personality. These types of campaigns are commonly used to support limited-time offers, new product launches, and customer reward initiatives.

From concept development through to nationwide execution, our team manages every aspect of the activation process. We coordinate creative production, staffing, logistics, audio-visual requirements, branded environments, and real-time campaign reporting to ensure every store delivers a consistent customer experience. Whether launching a new menu item, running a promotional competition, or creating a shareable social media moment, our in-store activations are built to generate excitement, increase customer engagement, and maximise return on investment for every campaign.


02 Strategy

Dotsquare developed an integrated in-store activation approach combining campaign planning, branded creative, promotional mechanics and customer engagement at restaurant level.

03 Execution

Creative production, promotional staffing and training, audio-visual content, branded environments, rollout logistics and campaign reporting were coordinated to deliver a consistent store experience.

04 Results

The activation created a coordinated customer-facing campaign designed to increase product awareness, participation and engagement at the point of purchase while supporting the wider KFC campaign message.

05 Services Used

Marketing & LSM · Geo-Targeted Advertising · Franchise & QSR Marketing · Promotional Products

Project Deliverables

  • Campaign Strategy & Planning
  • Creative Design & Production
  • Promotional Staffing & Training
  • Audio Visual & Digital Content
  • Rollout & Logistics
  • Reporting & Performance Analysis
Creative Design & Collaterals 100%
Memorable Brand Experience 99%
store_activations_2
store_activations_3
store_activations_4
store_activations_5
previous

Projects

Next

At Dotsquare Media Agency, we believe in turning ideas into experiences. Based in Gauteng, South Africa, we’ve built our reputation on delivering high-quality marketing solutions that connect people with brands.

Address Cnr Holmes & Areskutan, Valhalla, Centurion, South Africa
Let's Talk