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Our KFC in-store promotional activations are designed to transform everyday restaurant visits into memorable brand experiences. By combining interactive displays, engaging promotional staff, digital content, competitions, and experiential marketing, we create high-impact campaigns that capture customer attention at the point of purchase. Every activation is strategically planned to increase product awareness, encourage participation, and drive immediate sales while reinforcing KFC's vibrant brand personality. These types of campaigns are commonly used to support limited-time offers, new product launches, and customer reward initiatives.
From concept development through to nationwide execution, our team manages every aspect of the activation process. We coordinate creative production, staffing, logistics, audio-visual requirements, branded environments, and real-time campaign reporting to ensure every store delivers a consistent customer experience. Whether launching a new menu item, running a promotional competition, or creating a shareable social media moment, our in-store activations are built to generate excitement, increase customer engagement, and maximise return on investment for every campaign.
Dotsquare developed an integrated in-store activation approach combining campaign planning, branded creative, promotional mechanics and customer engagement at restaurant level.
Creative production, promotional staffing and training, audio-visual content, branded environments, rollout logistics and campaign reporting were coordinated to deliver a consistent store experience.
The activation created a coordinated customer-facing campaign designed to increase product awareness, participation and engagement at the point of purchase while supporting the wider KFC campaign message.
Marketing & LSM · Geo-Targeted Advertising · Franchise & QSR Marketing · Promotional Products








