Franchise and QSR marketing campaign services

From the marketing desk to the restaurant counter.

Franchise and QSR marketing is not only about producing an advert. The campaign has to be planned, created, produced, distributed, understood by restaurant teams, implemented correctly at store level, amplified through local media and measured afterwards. Dotsquare brings those moving parts together as one coordinated campaign system.

Campaign Planning Creative Production Logistics Store Implementation Digital Amplification Reporting

A practical franchise marketing model

Multi-location restaurant brands have two audiences to win over: the customer and the restaurant network responsible for executing the campaign. Our approach connects national or regional campaign thinking with local store implementation, helping franchisees and operations teams turn marketing activity into something customers can actually see, understand and act on.

Campaign Planning & LSM Strategy

We translate commercial objectives into practical local campaigns: defining the offer, target audience, timing, restaurant participation, media support and rollout requirements. Local Store Marketing can be planned around individual restaurants, groups of stores, towns, regions or specific trading occasions.

Creative & Campaign Adaptation

Creative is developed to work across the complete customer journey, from digital advertising and social assets to window material, counter communication, outdoor elements, promotional mechanics and store-specific adaptations while protecting brand consistency.

Production, POS & Logistics

The physical rollout matters. We coordinate print, point-of-sale material, signage, promotional items and campaign packs, then prepare the material for distribution to participating restaurants so implementation does not stop at approved artwork.

Restaurant Manager Buy-In & Store Implementation

Clear rollout communication helps restaurant teams understand what the campaign is, when it starts, which material goes where and what customers should experience. Show-and-tell guides and practical implementation support help improve consistency across a franchise network.

Geo-Targeted Mobile Advertising

Location-based mobile advertising can extend an LSM campaign beyond the restaurant itself. Campaigns can focus on defined trade areas, commuter routes, surrounding towns, competitor or takeaway zones and other relevant geographic audiences, directing customers toward the nearest participating restaurant or campaign landing page.

Store Openings, Promotions & Activations

New restaurant openings and promotional periods need concentrated local visibility. We can combine launch creative, local production, digital amplification, promotional material, event support and on-the-ground activation into one coordinated rollout.

Landing Pages, Forms & Campaign Mechanics

Where a campaign needs a measurable customer action, we can develop landing pages, entry forms, QR journeys and promotional mechanics for competitions, registrations, lead capture or store-specific calls to action.

Reporting & Campaign Learning

Reporting brings campaign activity back to the business objective. Depending on the campaign, this can include digital reach and frequency, response, location-based performance, store participation and available sales or trading comparisons, creating useful learning for the next rollout.

Built for franchise and multi-location environments

Dotsquare's value is the connection between brand, creative, technology, media and physical execution. Instead of handing the campaign from one supplier to the next, the process can be managed as a connected rollout from concept through to restaurant implementation and reporting.

Campaign Planning → Creative → Production → Logistics → Store Implementation → Digital Amplification → Reporting