Bert Smith Corporate Brand Identity Case Study

Dotsquare developed a refined corporate identity for Bert Smith Korporatief that reflects professionalism, trust and a strong Afrikaans business character. The project centred around creating a distinctive visual system built on a bold ram-inspired mark, supported by a clean blue, gold and grey palette, modern typography and the brand line, “Ons praat jou taal!”.

The identity was designed to work consistently across both formal corporate communication and everyday brand applications. From stationery and digital branding to vehicle graphics, corporate apparel and branded promotional items, the system was developed to ensure Bert Smith Korporatief presents a confident and cohesive brand presence across every touchpoint.